The formal opening of the majestic, the latest picture house in the district situated in Campbell Place Stoke was held before a large invited guest list.in . The building is architecturally admirable, ihaving so many advantages over other buildings used for the same purpose that it is certain to become extremely popular place of resort.
A gallery, holding around two hundred, is so well pitched that every seat holder can be sure of an uninterrupted view of the screen, and at the same remark applies to the holders of eight hundred seats on the ground floor. The seats themselves are exceedingly comfortable, and there is a roominess about the place which will be generally appreciated. In another respect the architect Mr R T Longsden of Stoke and Burslem is to be congratulated. The building is splendidly ventilated. Notwithstanding the crowded state of the hall the atmosphere on Saturday afternoon remained practically the same throughout the 2 ½ hours that the entertainment lasted. Early in the proceedings a message was thrown on to the screen from the Mayor and Mayoress, (Alderman Philip Elliott and Mrs Elliott), were spending a short and well-earned holiday in Harrogate, expressing regret of being unable to attend, and successful future. One feature which is to distinguish the house of entertainment will meet with public recognition. The management has engaged a small band consisting of a piano, a violinist, a cello player, a clarinettist, and a double bass player. The men are very capable players and have good instruments. On this occasion, they provide music which synchronised with the picture subjects. Thus, during the exhibition of the principal film, a four-part historic picture ‘Napoleon,’ the band played the Marsellaise and snatches of the famous 1812 of Tchaikovsky. The pictures also included the Kentish industries, Tiny Tim, the Letter Writer – a drama, With Eyes, so Blue and Tender, Troubles of a flirt, That Suit So blue, General Bunco’s victory and the Pathe Gazette. Tonight, will be given exclusively a sporting drama, in the hands of London crooks. One additional feature of the new cinema that it had tip-up seats. A nice piece of Social History at 1000 words in two pages with photographs.
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