In the early 1950s children’s cinema matinees had become the norm and for the town of Stoke it was the ABC (Associated British Cinemas). Over a thousand children packed into the ‘ABC Minors Club’ at the old Majestic Cinema in Campbell Place, where children would hand over their precious six pence for a seat in the stalls and for the better-off nine pence for the circle.
In the 1950’s these Saturday matinees became popular throughout the UK.
The format varied slightly between Picture Houses. At the Majestic all children received a luminous badge of our membership. It was the Children’s Film Foundation founded in 1951 that produced many cut-price children’s moves for cinema matinees balancing the gun toting thrills of American imports with good clean, adventures films laced with morals and lessons in life along with weekly serials such as Flash Gordon, Batman, Roy Rogers, Hopalong Cassidy and Zorro that kept children on the edge of their seats with a cliff-hanger at the end of every episode.
Each week, the matinee would start with cartoons and the main film after the interval would be one of many including Shirley Temple or those produced by the CFF.
Halfway through the manager Uncle Reg and his assistant Aunty May came on stage. Children would come up when it was their birthday – all the other children would sing ‘Happy Birthday’ and the person would have a free ice-cream and a free ticket for the following week. If you want to read of a time before television that served a young generation reading this article from a personal perspective of the author will certainly be an emotional ride through the period, something that has gone, but for thousands of now elderly people h=played an important role in their lives. Make a good social history aid.

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